{"id":47699,"date":"2024-12-04T13:15:17","date_gmt":"2024-12-04T00:15:17","guid":{"rendered":"https:\/\/solutiondynamics.com\/?p=47699"},"modified":"2025-12-16T11:32:28","modified_gmt":"2025-12-15T22:32:28","slug":"the-gri-marketing-group-joins-sdl-to-accelerate-north-america-cx-growth-strategy","status":"publish","type":"post","link":"https:\/\/solutiondynamics.com\/2024\/12\/04\/the-gri-marketing-group-joins-sdl-to-accelerate-north-america-cx-growth-strategy\/","title":{"rendered":"The GRI Marketing Group joins SDL to accelerate North America CX growth strategy\u00a0"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-spacing--default preset--module--divi-section--default\"><div class=\"et_pb_row_0 et_pb_row et_block_row preset--group--divi-row--divi-spacing--default preset--module--divi-row--default\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-spacing--default\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-spacing--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>SDL is pleased to announce that the GRI Marketing Group (GRI) has joined Solution Dynamics Inc. (SDL) to provide CX driven marketing services to SDL clients globally. The GRI team will become SDL\u2019s internal marketing agency and will continue to service its existing client base under SDL. GRI, based in Shelton, Connecticut, USA, was founded and led by Brian Snider for the past 30+ years and serves marquee Enterprise clients like The Hartford, Outdoor Sports Group and Pitney Bowes. Brian is now Global Chief Marketing Officer for SDL and head of Enterprise Solutions sales in NA. He will report to Jeff Knight, VP of Global Sales.<\/p>\n<p>According to Pat Brand, CEO of SDL, \u201cmarketing and transactional communications are becoming more unified into interactive customer communications. Marketing leaders will increasingly look for service providers that understand how to leverage this convergence. GRI speaks the language of marketers and now SDL can offer CX driven marketing services that leverage the SDL customer communications cloud technology stack and recent launch of GenComm AI.\u202f\u202fWe are excited to welcome the GRI team and customers like The Hartford to SDL.\u201d<\/p>\n<p>\u201cWe are thrilled to join SDL and provide our clients with GenComm AI and the complete SDL tech stack to enhance their global customer communications capabilities\u201d, said Snider. \u201cWe see tremendous synergies with our award-winning creative team, SDL\u2019s AI driven language translation software and CX services to enable clients to more effectively communicate with their customers in their preferred language. \u202fThis is becoming essential technology to achieving an enhanced customer experience (CX).\u201d<\/p>\n<p>For more information contact:<br \/>Brian Snider, Global CMO<br \/><a href=\"mailto:briansn@solutiondynamics.com\">briansn@solutiondynamics.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":47748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[689],"tags":[],"post_folder":[],"yst_prominent_words":[],"class_list":["post-47699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"jetpack_featured_media_url":"https:\/\/solutiondynamics.com\/wp-content\/uploads\/2024\/12\/post-cvr-marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/posts\/47699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/comments?post=47699"}],"version-history":[{"count":10,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/posts\/47699\/revisions"}],"predecessor-version":[{"id":49807,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/posts\/47699\/revisions\/49807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/media\/47748"}],"wp:attachment":[{"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/media?parent=47699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/categories?post=47699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/tags?post=47699"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/post_folder?post=47699"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/solutiondynamics.com\/wp-json\/wp\/v2\/yst_prominent_words?post=47699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}